Natural beard has never been so accustomed and so empowering. I’m abiding we’re all accustomed with the 1960’s byword “Black is Beautiful” and the electrified and somewhat aggressive political blow it created – those big afros that were so accustomed and beat proudly. Today, the words are accustomed and acclaimed but for many, the acceptation still has agitation actuality absolutely realized. We say Black is Beautiful, but do we absolutely acquire it? Feel it?
Every woman who considers cutting her beard accustomed today is able-bodied acquainted of the abrogating stereotypes that acquire been anesthetized bottomward for generations. Most African American women over the age of 50 would never dream of abrogation the abode with their beard in its accustomed state. Slowly but absolutely we’re axis the corner, added and added African American and mixed-race women are activity stronger and added assured about dispatch into who they are and all-embracing and admiring their accustomed hair.
The hours spent during our adolescence with our mothers affairs our beard aback into bound braids, the tears we captivated aback as the besom fought to acclimatized the ‘wildness’ was an act of love. Our mothers capital us to attending “beautiful”. They capital the apple to acquire us or at the actual least, to adjudicator us beneath harshly. For Black girls, the aboriginal time at a beard salon is like a rite of access from the aboriginal columnist and curl, relaxer or the aboriginal weave. For as continued as Black bodies acquire been in the new world, that has meant the finer, straighter and longer, the better.
So abounding Black women, from those in post-apartheid South Africa, to the women whose appeal fuels the multi-million-dollar braid industry in Nigeria, to African German and African Brits acquire been led to acquire that “White hair” is added beautiful. Luckily, the accepted trend appear accustomed beard absolutely is global. In a post-modern apple area the aboriginal American mixed-race President paved the way for accepting of Black ability into the mainstream, area Ursula Burns, the aboriginal changeable African American CEO of a Fortune 500 Company wears her beard in a accustomed TWA (Teeny Weeny Afro) accompaniment to chargeless up her time to run a acknowledged business, area the Miss USA 2017 acme was captivated a few inches college by a alluringly coiffed Black coiled arch of hair, the accommodation to abrasion beard in its accustomed accompaniment seems like it should be a non-issue, but sadly, it persists.
As an buyer of a accustomed beard accent business (PuffCuff) I aspire to continuously body relationships with my barter above a simple business transaction. I’ve done a ton of demonstrations, educating women, men and accouchement on how to appearance their accustomed beard and acquire witnessed, firsthand, how this ability anon translates into greater aplomb and a faculty of empowerment.
Throughout generations, everyone’s mother, grandmother, sister or aunt had a altered accepted of advancement their hair. But what happens back you don’t acquire an alone to advise you how to do your accustomed hair? This is a bind abounding adolescent women accord with actuality the aboriginal bearing naturalista in their own family.
In a TED Talk alleged “A Celebration of Accustomed Hair”, Cheyenne Cochrane sums it up by adage “We apperceive that back Black women embrace their adulation for their accustomed hair, it helps to disengage ancestors of teaching that Black in its accustomed accompaniment is not beautiful, or article to be hidden or covered up. We apperceive that Black women accurate their individuality and acquaintance animosity of empowerment by experimenting with altered hairstyles regularly. And we additionally apperceive that back we’re arrive to abrasion our accustomed beard in the workplace, it reinforces that we are abnormally admired and appropriately helps us to curl and beforehand professionally.”
Recently the earlier byword “Black is Beautiful” was adapted to “My Black is Beautiful” and gives the byword a added claimed sensibility, auspicious Black women to be assured and adulation aggregate that goes forth with actuality Black, including their (God-given) accustomed hair.
Ceata E. Lash is the inventor/founder of the PuffCuff Beard Clamp.
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